How to Sell Online as an e-Commerce Store
The Art of e-Commerce: Knowing how to sell your goods or services online, with or without Amazon or eBay.
e-Commerce (electronic commerce)
e-Commerce is a commercial transaction conducted electronically; usually the buying and/or selling of goods and/or services online. An e-commerce website is the platform by which goods and/or services are bought and/or sold, e.g. Amazon, e-Bay, Alibaba, etc.
We have 3 readily prepared e-Commerce websites for sale:
Please note: the websites listed above are for example purposes only, the products included are not actually being sold. Upon purchase, our design team will implement the product you choose to sell.
How to sell online?
‘We’re gonna need a bigger boat’
Your business is a boat, and the open ocean is the internet. Like any business owner, you want to catch some fish. Each e-Commerce platform available to you (your new website, your Amazon account, or eBay, etc.) are potential extensions to your boat, the nets you use to catch some fish. Ultimately, all of the nets combined (carefully selected and managed) are an immeasurable benefit to fishing. Let’s talk about your website. How can you sell your goods, or services, through your website, alone. There are a number of ways you can achieve this, and all possibilities depend on one thing: what are your selling? If you sell a niche product, you are selling a good or service that is specific to a particular group of people. This gives your business an advantage.
If you were selling left handed good such as left handed scissors, or left handed can opener, then the products you were selling were niche to the left handed community. How does this help you? This very specific group of people will need to look for left handed products online, and through marketing, advertisement and SEO, your site is more likely to be found.
BOTTOM LINE: Figure out what you want to sell, and why.
What to learn from Amazon + eBay?
‘Learn from the greats!’
First, do not try to build a business that sells a variety of goods or services without first attaining experience and knowledge of each category of product. Second, do not pretend; in this age of e-commerce, transparency is key – there is no shame in starting small. Key points include:
- Web Design: Everything here is important; the look, the feel, and everything in between. The website should function at high efficiency, as an attractive and responsive brochure that the visitor will not only read through, but interact with. It is an experience more than a mission.
- Navigation: Stemming from web design, the structure of your website is the backbone to it’s success. When visitor lands on your site, they should be given a clear, unmistakable understanding on where to go next, and where they might enjoy. Organised options.
- Logo Design: Give your website an identity – Big or small, your business will benefit from having a logo as it makes it more memorable, it efficiently translates the goal of your website, it gives your website an original identity.
- Graphic Design: Let your website stand out – A business with professional imagery emits a professional image. Graphic design is often overlooked, but it is an integral part of marketing, as it allows for one of the fastest modes of communicating your business to potential consumers.
- SSL: Needless to say, your site should be secure. The last thing you would want is for a visitor to land on your site, choose to buy something, only to second guess due to lack of security, etc. Our SSL certificate comes with hosting and free webdesign, so we handle that process for you.
BOTTOM LINE: Create a seamless shopping experience.
‘Get more bang for your buck!’
If the site is being advertised, is will occasionally show up, how often will depend on a number of factors. One of these factors is SEO; if you optimise your website for a search engine, like Google or Bing, you are helping the search engine label your website, helping to know when and where your website should be made available for advertising – get more bang for your buck. Search engine optimization will also increase the likelihood of having organic traffic (unpaid – traffic that did not come from advertising). As the search engine gains an understanding of your website (through SEO), it gains an understanding of when your website is a relevant search result. E.g. if a user is in search of a flower shop, they would use Google (search engine) to find shops that best match his needs – and with SEO, “Bob’s Flower Market” pops up as a result. Bob was glad to have SEO. You will have products that potential buyers look for, with descriptions and pictures that require optimization for search engines.
BOTTOM LINE: SEO is a yes – a very big yes.
Marketing + Advertising
Knowing how to get your website seen is a big deal. It’s huge. That’s why you need to learn about marketing and advertising. Commonly misinterpreted as the same thing, marketing and advertising are actually different slices of a cake. Marketing is a highly focused science that seeks to better prepare and promote a business through most (if not all) business activities; the name of the business, the goods or services, the emails, the pricing, the packaging, the offers, the design, etc. Furthermore, marketing is a better means of getting your website to the right people.
Advertising is more about getting your website out there – primarily for growing brand awareness. Though the two come hand in hand, marketing is the stronger element of growing awareness of your website. We offer services dedicated to preparing market research and implementing marketing strategies via Google Ads, Facebook, and/or other marketing platforms that we feel (upon full assessment of assorted research) better compliments your business. Contact us to learn more about our marketing and advertising services.
BOTTOM LINE: Marketing and advertising are tools that are the key components to your website.