How, when, and why to market on Social Media

Below you will find a brief overview of how, when and why you should market on social media platforms.

Social Media Overview.

Social media is a term reserved primarily for websites and web-based applications that allow their users to share information – create, share, and react to content, or to actively engage in social networking: friendships, groups, discussions, etc. Read more about social media here. We will talk about 3 of the big ones:

  • Facebook
  • Twitter
  • LinkedIn

Please note: we offer social media services which include set-up, monitoring, and management. For more information, please read more about our services.

Facebook

Engage your audience more effectively on Facebook as the largest social media platform.

 

Information

  • +120 billion users
  • +470 billion content – shared daily
  • 83% of all online females
  • 71% of all online males

How

  • With relevant content; updates, news, graphic designs, etc.
  • Paid promotions – your reach will extend tenfold.

When

  • 1 – 2 times per day (depending on business type)
  • 12:30 – 15:30 // 3 days a week

Why

  • Users are 71% more likely to purchase here than on any other platform.
  • Contains advanced ad targeting capabilities for reaching a mass audience, with pinpointed marketing.
  • Highly effective for attaining valuable analytical data.

Images

  • Profile Picture 180 x 180 px
  • Cover Picture 851 x 315 px
  • Link Image 1200 x 627 px
  • Shared Image 1200 x 900 px

Cons

  • Very low likelihood of attaining organic traffic.
  • Marketing skills must be high in order to stand out – highly popular amongst a vast number of businesses.

Twitter

Active users post a variety of content that includes text, images, links, images, and videos.

 

Information

  • +320 million users
  • 83% of all online females
  • 71% of all online males

How

  • With relevant content; updates, news, graphic designs, etc.
  • Paid promotions – your reach will extend tenfold.

When

  • 1 – 2 times per day (depending on business type)
  • 12:30 – 3:30 // 3 times a week

Why

  • Users are 71% more likely to purchase here than on any other platform.
  • Contains advanced ad targeting capabilities for reaching a mass audience, with pinpointed marketing.
  • Highly effective for attaining valuable analytical data.

Images

  • Profile Picture 180 x 180 px
  • Cover Picture 851 x 315 px
  • Link Image 1200 x 627 px
  • Shared Image 1200 x 900 px

Cons

  • Very low likelihood of attaining organic traffic.
  • Marketing skills must be high in order to stand out – highly popular amongst a vast number of businesses.

LinkedIn

Manage professional relationships, connect with potential prospects, and grow a business network.

 

Information

  • + 300 million users
  • 28% of all online females
  • 31% of all online males

How

  • Establish your business, and you brand
  • Utilize this valuable recruitment tool

When

  • 1 – 2 times per day
  • 13:30 – 15:30 // 2 times a week

Why

  • To share your business information
  • To build a business network
  • To improve transparency
  • To manage professional relationships

Images

  • Profile picture 400 x 400
  • Company logo 100 x 60
  • Company banner image 646 x 220
  • Company career cover picture 974 x 300

Cons

  • Unless your business is B2B (business to business), your LinkedIn account would not likely increase sales.

In a nutshell…

Social media is an extension of self, online. More over, social media can be an extension of your business.

 

Social media platforms are like miniature websites with more specific demographics and goals.

Your website may be the cornerstone for attaining new business, but the social media platforms you choose to promote your business will contribute to brand recognition and loyalty – key aspects in marketing. Social media is a means of becoming more transparent, opening the inner workings of your business activity to other users (businesses or individuals).

Use your business accounts/pages with social media platforms to promote to specific demographics.

When done right, social media management is the efficient allocation of business elements to their respective social media platforms. For example: if you have a consultancy firm which are likely to upload videos, pictures and offers, your business could benefit from splitting activity between:

  • Facebook: a miscellaneous platform which supports most post types, with a high number of users – including an ability to post new offers & advertise.
  • Youtube: a great platform for uploading consulting videos, advertising, and even vlog discussions on recent news.
  • Pinterest: a strong platform for professional image based posts
  • Twitter: the platform that gives voice to your business – offers, advise, news, etc.

Read more about social media here.

Please note: we offer social media services which include set-up, monitoring, and management. For more information, please read more about our services.